The UK's Brexit vote marked a major institutional crisis for the EU and re-opened both the scholarly and the popular debate about the importance and drivers of a "European identity". We use quasi-experimental data to estimate the immediate impact of the biggest pan-European cultural event, the Eurovision Song Contest, on whether people in Europe consider themselves to be Europeans. Using data from several Eurobarometer surveys with tens of thousands of observations, we find little evidence that the contest at current provides a sizeable immediate boost to the share of Europeans who feel European, feel EU citizens, or have a positive image of the EU.