Martin Kenney
The Platform Economy: Reorganising Capitalism
Vortragsreihe "WIFO-Extern", 3.5.2018 13:15
Veranstalter: Österreichisches Institut für Wirtschaftsforschung
Online seit: 20.04.2018 0:00
Digital platform firms led by Amazon, Apple, Facebook, Google, and Microsoft are changing social life, work, competition and, ultimately, value creation and capture. Today, the five US giants plus Alibaba and Tencent are the most valuable firms in the world. The increasing centrality of digital platforms for organising competition, work, and value creation is changing the balance of power between labour and employer and within a variety of supply chains. Not only do we have the salient cases of work contracting platforms such as Upwork and services platforms such as Uber and Lyft, but also there are new opportunities for generating income such as the Airbnb, app stores, YouTube, and beyond. Remarkably, even when workers are not displaced, platforms such as Yelp and TripAdvisor affect the work and management process. Digital platforms are also transforming the dynamics of competition in a wide variety of industries from services, logistics and finance through entertainment and music. I explore these dynamics and speculate how inter-firm competition might be impacted particularly as the platform giants become increasingly intertwined in all social and economic life and can leverage their existing power to enter yet other value-creation opportunities.
Forschungsbereich:Makroökonomie und europäische Wirtschaftspolitik
Sprache:Englisch