In spite of brisk expansion rates achieved for Central and Eastern European markets, Austrian exports continue to be focused
on Western Europe. To better exploit export potentials of Austrian businesses developing dynamic markets outside their traditional
destinations is important. Using indicators that summarise demand development, the degree of matching between the import structure
of potential markets and the Austrian export structure, as well as information on motivations and obstacles to exports, market
share analyses and an econometric estimation of medium-term export potentials, WIFO identified 30 countries as potential focus
markets (13 CEE countries and 17 non-European markets).
Keywords:Export potential; gravity model; export promotion; export markets; Austria
Forschungsbereich:Industrieökonomie, Innovation und internationaler Wettbewerb