Business Use of Digital Platforms in Austria

Main Results of a WIFO Business Survey

The majority of domestic companies already use digital platforms. This is shown by a representative business survey for Austria. Digital platforms are used frequently in communication, information and advertising as well as in human resources. The main reasons for use are saving time and money, improving the visibility and accessibility of target groups, and strengthening competitiveness. The most significant obstacle cited was the lack of personal contact associated with the use of digital platforms.