Strategic Orientation for the Tourism Industry up to 2015 – Growth Through Structural Change

A model that accounts for the main causes of the competitive position of a given tourist destination is used to identify possible growth paths up to 2015 against the background of current trends in international and domestic tourism. It computes a bandwidth of +1.5 to +2.5 percent p.a. for real tourism sales in Austria, and also supplies strategic levers that offer the prospect of boosting tourism growth and increase market shares.