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Further publications: Anna Burton (3 hits)

Pharmaceutical companies developed COVID-19 vaccines in record time. However, it soon became apparent that global access to the vaccines was inequitable. Through a qualitative inquiry as the pandemic unfolded (to mid-2021), we provide an in-depth analysis of why companies engaged with the COVID-19 Vaccines Global Access Facility (COVAX), identifying the internal (to the company) and external factors that facilitated or impeded engagement. While all producers of the World Health Organization (WHO)-approved vaccines engaged with COVAX, our analysis highlights the differential levels of COVAX engagement and identifies contractual obligations, opportunities and company strategy, and reputational pressures as key explanatory factors. We discuss our empirical findings relative to the literature on political corporate social responsibility (PCSR). Accordingly, we question whether pharmaceutical companies lived up to their responsibilities as corporate citizens and conclude that they failed to fulfil the implied responsibility of combating inequitable vaccine distribution. We conclude with implications of our research for practice, in relation to the challenges of global access to COVID-19 vaccines and for access to medicines more generally.
Maria Riegler, Anna Burton, Markus Scholz, Katharina de Melo
Why Companies Team up for Sustainable Development. Antecedents of Company Engagement in Business Partnerships for Sustainability (Warum sich Unternehmen für eine nachhaltige Entwicklung zusammentun. : Antezedenzien für das Engagement von Unternehmen in Partnerschaften für Nachhaltigkeit)
Business Strategy and the Environment, 2023, 32, (7), pp.4767-4781,
This article refines and expands the debate on antecedents of company engagement in business partnerships for sustainability. It builds upon the Awareness–Motivation–Capability (AMC) framework and extends it by means of an in-depth qualitative study. The article thereby expands the understanding of antecedents of company engagement in business partnerships for sustainability. In particular, it advances on the elements related to company- and industry-level motivators and on microlevel aspects. Based on our research findings, we are able to extend the AMC framework's main categories and provide a more nuanced account of the underlying elements constituting them. To reach a more complete understanding of the antecedents of company engagement in business partnerships for sustainability, our analysis provides a general conceptual advancement while also investigating potential differences based on business size and industry.
Anna Burton, Oliver Fritz, Ulrike Pröbstl-Haider, Kathrin Ginner, Herbert Formayer
Journal of Outdoor Recreation and Tourism, 2021, 34,
Major events have increasingly become the subject of tourism destination promotion and have grown in importance in driving tourism demand in recent years. However, the staging of major tourist events has not only led to increased CO2 emissions in Austria, the events themselves have also been affected by climate change. The paper at hand is based on a data collection and review process which covered the relevant peer reviewed and grey literature. This comprehensive process was based on, and was open to, contributions by the full scientific community of relevant Austrian researchers and experts. The compilation process of the report followed quality standards such as the involvement of international partners as review editors within the review process. In addition, the literature was surveyed to integrate the international state of the art. The paper discusses the relationship between events and climate change by looking at mitigation measures on the one hand as well as adaptive strategies taken by event organizers on the other. However, a significant lack of objective information and data as well as appropriate scientific studies also became obvious in this process. Against this background main tasks and challenges for further research are identified and discussed. The paper closes with managerial implications for the organization of major events.