{"id":85025,"date":"2024-01-22T09:00:13","date_gmt":"2024-01-22T08:00:13","guid":{"rendered":"https:\/\/www.wifo.ac.at\/publication\/85025\/"},"modified":"2024-11-06T23:49:46","modified_gmt":"2024-11-06T22:49:46","slug":"redimensionierungsbedarf-im-tourismus","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/85025\/","title":{"rendered":"The Need for Redimensioning in the Tourism Industry"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-85025","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"","text":"Until the early 1990s, tourism contributed substantially to securing income and employment in Austria and to balancing the country's current account. Austria's ability to make use of its tourist attractions disguised the structural weakness of its economy, which in turn delayed some of the adjustment processes necessary in its physical and primary goods production. With the beginning of the 1990s, the structural deficits of the Austrian tourism industry and its declining competitiveness in terms of prices (primarily due to unfavorable exchange rates) made itself felt, and the pressure was further aggravated by the globalization process. Tourism is one of the losers of globalization within the Austrian economy. Model calculations found that about a quarter of tourist turnover is achieved through competitive advantages that are under present circumstances seen as threatened. In the mid term, the value added by tourism to the gross domestic product (GDP) could drop from its current level of 6 to 6.5 percent to 4.5 to 5 percent. If demand for the competitive advantages traditionally enjoyed by Austria declines, then Austria, one of the most affluent countries in the world, may well be faced with the dwindling importance of its tourism industry. It is therefore urgently necessary to create new competitive advantages in order to retain the vital position of the tourism industry, especially when considering that a high level of economic development and above-average share of tourism are not mutually exclusive in an improved structure. One way of maintaining the capacity of the tourism and leisure-time industry to add value and retain its job creating power is to initiate a strategic repositioning effort. The following main thrusts are proposed: \u2022 encourage internationalization; \u2022 introduce a wide range quality offensive; \u2022 strengthen cooperation between suppliers and destination management; \u2022 implement flexible production technologies; \u2022 improve the experience orientation; \u2022 develop high-growth market segments (short vacations, the \"50+\", winter sports, culture, market niches).","onlinedate":"1997-11-01 01:00:00","lang":"German","publication_series":"","publication_date":"19971101","publication_date_year":"","publication_date_full":false,"publication_num_pages":"","keywords":"[\"Redimensionierungsbedarf im Tourismus; The Need for Redimensioning in the Tourism Industry\"]","jelcodes":"[]","related_publications":"[]","pdf":276164,"zip":null,"link":"","monthly_report":true,"monthly_report_main":false,"monthly_report_volume":"70","monthly_report_pages":"671-678","monthly_report_pages_sort":"671","issue":"11","journal":"WIFO-Monatsberichte","publisher":"","invisible":false,"external":false,"embargo_date":null,"types":[44312],"research_groups":[3481],"collaboration":"","persons":[3983],"persons_data":"[{\"personId\":3983,\"personName\":\"Egon Smeral\",\"organisationNames\":[]}]","clients":[],"subclients":[],"partners":[],"topics":[],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_apa rendering_contributiontoperiodical rendering_apa rendering_contributiontoperiodical_apa\\\"><span>Smeral, E.<\\\/span> (1997). <span>Redimensionierungsbedarf im Tourismus<\\\/span>. <span><em>WIFO-Monatsberichte<\\\/em><\\\/span>, <em>70<\\\/em>(11), 671-678. <a onclick=\\\"window.open(this.href, '_blank','noopener,noreferrer'); return false;\\\" href=\\\"https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/450\\\" class=\\\"link\\\"><span>https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/450<\\\/span><\\\/a><\\\/div>\",\"vancouver\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_vancouver rendering_contributiontoperiodical rendering_vancouver rendering_contributiontoperiodical_vancouver\\\"><span>Smeral E<\\\/span>. <span class=\\\"title\\\"><span>Redimensionierungsbedarf im Tourismus<\\\/span><\\\/span>. <span>WIFO-Monatsberichte<\\\/span>. 1997 Nov;70(11):671-678.<\\\/div>\",\"bibtex\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_bibtex rendering_contributiontoperiodical rendering_bibtex rendering_contributiontoperiodical_bibtex\\\"><div>@misc{1649f45d493b4d8da11a357d4c715983,<\\\/div><div>  title    = \\\"Redimensionierungsbedarf im Tourismus\\\",<\\\/div><div>  abstract = \\\"Die Tourismuswirtschaft z{\\\\\\\"a}hlt zu den Globalisierungsverlierern der {\\\\\\\"o}sterreichischen Wirtschaft. Mittelfristig k{\\\\\\\"o}nnte ihr Wertsch{\\\\\\\"o}pfungsanteil von rund 6\\\\% bis 6\u00bd\\\\% auf 4\u00bd\\\\% bis 5\\\\% des BIP sinken. Neue Wettbewerbsvorteile m{\\\\\\\"u}ssen deshalb dringend geschaffen werden, wenn die herausragende Stellung behauptet werden soll. Ein m{\\\\\\\"o}glicher Ausweg, um die Wertsch{\\\\\\\"o}pfungs- und Besch{\\\\\\\"a}ftigungskraft der Tourismus- und Freizeitwirtschaft zu erhalten, ist die strategische Neupositionierung. Erh{\\\\\\\"o}hung des Internationalisierungsgrades, Einleitung einer breitgef{\\\\\\\"a}cherten Qualit{\\\\\\\"a}tsoffensive, Forcierung von Kooperationen und des Destinationsmanagements, eine verst{\\\\\\\"a}rkte Erlebnisorientierung sowie die Erschlie{\\\\ss}ung wachstumsstarker Marktsegmente (Kurzurlaube, Senioren, Wintersport, Kultur, Marktnischen) sind dabei wichtige Ma{\\\\ss}nahmen.\\\",<\\\/div><div>  keywords = \\\"Redimensionierungsbedarf im Tourismus; The Need for Redimensioning in the Tourism Industry, Redimensionierungsbedarf im Tourismus; The Need for Redimensioning in the Tourism Industry\\\",<\\\/div><div>  author   = \\\"Egon Smeral\\\",<\\\/div><div>  year     = \\\"1997\\\",<\\\/div><div>  month    = nov,<\\\/div><div>  language = \\\"Deutsch\\\",<\\\/div><div>  volume   = \\\"70\\\",<\\\/div><div>  pages    = \\\"671--678\\\",<\\\/div><div>  journal  = \\\"WIFO-Monatsberichte\\\",<\\\/div><p>}<\\\/p><\\\/div>\",\"ris\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_ris rendering_contributiontoperiodical rendering_ris rendering_contributiontoperiodical_ris\\\"><p>TY  - GEN<\\\/p><p>T1  - Redimensionierungsbedarf im Tourismus<\\\/p><p>AU  - Smeral, Egon<\\\/p><p>PY  - 1997\\\/11<\\\/p><p>Y1  - 1997\\\/11<\\\/p><p>N2  - Die Tourismuswirtschaft z\u00e4hlt zu den Globalisierungsverlierern der \u00f6sterreichischen Wirtschaft. Mittelfristig k\u00f6nnte ihr Wertsch\u00f6pfungsanteil von rund 6% bis 6\u00bd% auf 4\u00bd% bis 5% des BIP sinken. Neue Wettbewerbsvorteile m\u00fcssen deshalb dringend geschaffen werden, wenn die herausragende Stellung behauptet werden soll. Ein m\u00f6glicher Ausweg, um die Wertsch\u00f6pfungs- und Besch\u00e4ftigungskraft der Tourismus- und Freizeitwirtschaft zu erhalten, ist die strategische Neupositionierung. Erh\u00f6hung des Internationalisierungsgrades, Einleitung einer breitgef\u00e4cherten Qualit\u00e4tsoffensive, Forcierung von Kooperationen und des Destinationsmanagements, eine verst\u00e4rkte Erlebnisorientierung sowie die Erschlie\u00dfung wachstumsstarker Marktsegmente (Kurzurlaube, Senioren, Wintersport, Kultur, Marktnischen) sind dabei wichtige Ma\u00dfnahmen.<\\\/p><p>AB  - Die Tourismuswirtschaft z\u00e4hlt zu den Globalisierungsverlierern der \u00f6sterreichischen Wirtschaft. Mittelfristig k\u00f6nnte ihr Wertsch\u00f6pfungsanteil von rund 6% bis 6\u00bd% auf 4\u00bd% bis 5% des BIP sinken. Neue Wettbewerbsvorteile m\u00fcssen deshalb dringend geschaffen werden, wenn die herausragende Stellung behauptet werden soll. Ein m\u00f6glicher Ausweg, um die Wertsch\u00f6pfungs- und Besch\u00e4ftigungskraft der Tourismus- und Freizeitwirtschaft zu erhalten, ist die strategische Neupositionierung. Erh\u00f6hung des Internationalisierungsgrades, Einleitung einer breitgef\u00e4cherten Qualit\u00e4tsoffensive, Forcierung von Kooperationen und des Destinationsmanagements, eine verst\u00e4rkte Erlebnisorientierung sowie die Erschlie\u00dfung wachstumsstarker Marktsegmente (Kurzurlaube, Senioren, Wintersport, Kultur, Marktnischen) sind dabei wichtige Ma\u00dfnahmen.<\\\/p><p>KW  - Redimensionierungsbedarf im Tourismus; The Need for Redimensioning in the Tourism Industry<\\\/p><p>KW  - Redimensionierungsbedarf im Tourismus; The Need for Redimensioning in the Tourism Industry<\\\/p><p>M3  - WIFO-Schriftenreihen<\\\/p><p>VL  - 70<\\\/p><p>SP  - 671<\\\/p><p>EP  - 678<\\\/p><p>JO  - WIFO-Monatsberichte<\\\/p><p>JF  - WIFO-Monatsberichte<\\\/p><p>ER  - <\\\/p><\\\/div>\"}","scientific_assistance":"[]","scientific_review":"[]","version":"","release_date":null,"expiration_date":null,"surveyor":"","research_assistance":"","edv":"","additional_info_de":"","additional_info_en":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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