{"id":48921,"date":"2023-11-20T15:43:43","date_gmt":"2023-11-20T14:43:43","guid":{"rendered":""},"modified":"2024-04-21T11:54:46","modified_gmt":"2024-04-21T09:54:46","slug":"nutzung-digitaler-plattformen-in-oesterreich","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/48921\/","title":{"rendered":"Business Use of Digital Platforms in Austria"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-48921","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"Main Results of a WIFO Business Survey","text":"The majority of domestic companies already use digital platforms. This is shown by a representative business survey for Austria. Digital platforms are used frequently in communication, information and advertising as well as in human resources. The main reasons for use are saving time and money, improving the visibility and accessibility of target groups, and strengthening competitiveness. The most significant obstacle cited was the lack of personal contact associated with the use of digital platforms.","onlinedate":"2023-05-31 12:00:00","lang":"German","publication_series":"","publication_date":"20230501","publication_date_year":"","publication_date_full":false,"publication_num_pages":"","keywords":"[]","jelcodes":"[]","related_publications":"[\"311cf69d-86f7-48b1-84e0-c3ae8e658d27\",\"db8e1f69-20bf-4075-8937-a0d69d1761ff\",\"73c0e632-ee37-4323-833b-ac9b1bd63c7c\",\"3556de52-9d98-4d16-8311-689ff127c799\",\"d9d98f70-2316-4692-841b-b306ef1c8b28\",\"0555d675-4944-4552-8cea-e0f933cd92c4\",\"b6570c18-3336-49d6-846d-72043665b800\"]","pdf":257095,"zip":null,"link":"","monthly_report":true,"monthly_report_main":false,"monthly_report_volume":"96","monthly_report_pages":"345-354","monthly_report_pages_sort":"345","issue":"5","journal":"WIFO-Monatsberichte","publisher":"","invisible":false,"external":false,"embargo_date":"2023-05-31 12:00:00","types":[44312],"research_groups":[3491,3500,3510],"collaboration":"","persons":[3847,3872,3822,4281,3776],"persons_data":"[{\"personId\":3847,\"personName\":\"Susanne B\u00e4renthaler-Sieber\",\"organisationNames\":[]},{\"personId\":3872,\"personName\":\"Sandra Bilek-Steindl\",\"organisationNames\":[]},{\"personId\":3822,\"personName\":\"Julia Bock-Schappelwein\",\"organisationNames\":[]},{\"personId\":4281,\"personName\":\"Alexandros Charos\",\"organisationNames\":[]},{\"personId\":3776,\"personName\":\"Michael Peneder\",\"organisationNames\":[]}]","clients":[],"subclients":[],"partners":[],"topics":[40938,40939],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"
B\u00e4renthaler-Sieber, S.<\\\/span>, Bilek-Steindl, S.<\\\/span>, Bock-Schappelwein, J.<\\\/span>, Charos, A.<\\\/span>, & Peneder, M.<\\\/span> (2023). Nutzung digitaler Plattformen in \u00d6sterreich: Hauptergebnisse einer WIFO-Unternehmensbefragung<\\\/span>. WIFO-Monatsberichte<\\\/em><\\\/span>, 96<\\\/em>(5), 345-354.<\\\/div>\",\"vancouver\":\"
B\u00e4renthaler-Sieber S<\\\/span>, Bilek-Steindl S<\\\/span>, Bock-Schappelwein J<\\\/span>, Charos A<\\\/span>, Peneder M<\\\/span>. Nutzung digitaler Plattformen in \u00d6sterreich: Hauptergebnisse einer WIFO-Unternehmensbefragung<\\\/span><\\\/span><\\\/span>. WIFO-Monatsberichte<\\\/span>. 2023 May;96(5):345-354.<\\\/div>\",\"bibtex\":\"
@misc{360a2a853dd0429fa09a470c604c5854,<\\\/div>
title = \\\"Nutzung digitaler Plattformen in {\\\\\\\"O}sterreich: Hauptergebnisse einer WIFO-Unternehmensbefragung\\\",<\\\/div>
abstract = \\\"Die Mehrzahl der heimischen Unternehmen nutzt bereits digitale Plattformen. Dies zeigt eine repr{\\\\\\\"a}sentative Unternehmensbefragung f{\\\\\\\"u}r {\\\\\\\"O}sterreich. Besonders h{\\\\\\\"a}ufig werden digitale Plattformen in den Bereichen Kommunikation, Information und Werbung sowie Human Resources eingesetzt. Zentrale Motive f{\\\\\\\"u}r die Nutzung sind Zeit- und Kostenersparnis, die Verbesserung der Sichtbarkeit bzw. der Erreichbarkeit von Zielgruppen und die St{\\\\\\\"a}rkung der Konkurrenzf{\\\\\\\"a}higkeit. Als bedeutendster Hinderungsgrund wurde der fehlende pers{\\\\\\\"o}nliche Kontakt angef{\\\\\\\"u}hrt, der mit der Nutzung digitaler Plattformen einhergeht.\\\",<\\\/div>
keywords = \\\"Digitale Plattformen, Online-Plattformen, Multihoming\\\",<\\\/div>
author = \\\"Susanne B{\\\\\\\"a}renthaler-Sieber and Sandra Bilek-Steindl and Julia Bock-Schappelwein and Alexandros Charos and Michael Peneder\\\",<\\\/div>
note = \\\"Digitale Plattformen\\\",<\\\/div>
year = \\\"2023\\\",<\\\/div>
month = may,<\\\/div>
language = \\\"Deutsch\\\",<\\\/div>
volume = \\\"96\\\",<\\\/div>
pages = \\\"345--354\\\",<\\\/div>
journal = \\\"WIFO-Monatsberichte\\\",<\\\/div>

}<\\\/p><\\\/div>\",\"ris\":\"

TY - GEN<\\\/p>

T1 - Nutzung digitaler Plattformen in \u00d6sterreich<\\\/p>

T2 - Hauptergebnisse einer WIFO-Unternehmensbefragung<\\\/p>

AU - B\u00e4renthaler-Sieber, Susanne<\\\/p>

AU - Bilek-Steindl, Sandra<\\\/p>

AU - Bock-Schappelwein, Julia<\\\/p>

AU - Charos, Alexandros<\\\/p>

AU - Peneder, Michael<\\\/p>

N1 - Digitale Plattformen<\\\/p>

PY - 2023\\\/5<\\\/p>

Y1 - 2023\\\/5<\\\/p>

N2 - Die Mehrzahl der heimischen Unternehmen nutzt bereits digitale Plattformen. Dies zeigt eine repr\u00e4sentative Unternehmensbefragung f\u00fcr \u00d6sterreich. Besonders h\u00e4ufig werden digitale Plattformen in den Bereichen Kommunikation, Information und Werbung sowie Human Resources eingesetzt. Zentrale Motive f\u00fcr die Nutzung sind Zeit- und Kostenersparnis, die Verbesserung der Sichtbarkeit bzw. der Erreichbarkeit von Zielgruppen und die St\u00e4rkung der Konkurrenzf\u00e4higkeit. Als bedeutendster Hinderungsgrund wurde der fehlende pers\u00f6nliche Kontakt angef\u00fchrt, der mit der Nutzung digitaler Plattformen einhergeht.<\\\/p>

AB - Die Mehrzahl der heimischen Unternehmen nutzt bereits digitale Plattformen. Dies zeigt eine repr\u00e4sentative Unternehmensbefragung f\u00fcr \u00d6sterreich. Besonders h\u00e4ufig werden digitale Plattformen in den Bereichen Kommunikation, Information und Werbung sowie Human Resources eingesetzt. Zentrale Motive f\u00fcr die Nutzung sind Zeit- und Kostenersparnis, die Verbesserung der Sichtbarkeit bzw. der Erreichbarkeit von Zielgruppen und die St\u00e4rkung der Konkurrenzf\u00e4higkeit. Als bedeutendster Hinderungsgrund wurde der fehlende pers\u00f6nliche Kontakt angef\u00fchrt, der mit der Nutzung digitaler Plattformen einhergeht.<\\\/p>

KW - Digitale Plattformen<\\\/p>

KW - Online-Plattformen<\\\/p>

KW - Multihoming<\\\/p>

M3 - WIFO-Schriftenreihen<\\\/p>

VL - 96<\\\/p>

SP - 345<\\\/p>

EP - 354<\\\/p>

JO - WIFO-Monatsberichte<\\\/p>

JF - WIFO-Monatsberichte<\\\/p>

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