{"id":446167,"date":"2026-04-28T12:01:03","date_gmt":"2026-04-28T10:01:03","guid":{"rendered":""},"modified":"2026-05-21T10:38:03","modified_gmt":"2026-05-21T08:38:03","slug":"differences-in-the-impact-of-digital-platform-use","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/446167\/","title":{"rendered":"Differences in the Impact of Digital Platform Use"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-446167","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"Evidence from an Austrian Enterprise Survey","text":"In light of the widespread use of digital platforms, this paper addresses the question of whether and how firms derive benefit from their use and aims to estimate the contributing factors. 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Empirical results find a predominantly positive impact of platform use on the firms' customers, consisting of firms (B2B) and consumers (B2C), with respect to quality and product variety.","onlinedate":"2026-04-28 12:00:00","lang":"English","publication_series":"","publication_date":"20260521","publication_date_year":"","publication_date_full":true,"publication_num_pages":"26","keywords":"[\"Digital platforms\",\"Enterprise survey\",\"Technological impact\",\"Network effects\"]","jelcodes":"[\"L20\",\"L86\",\"O33\"]","related_publications":"[\"f925d66c-4fe4-4ebf-8656-79d8d367fc01\",\"db8e1f69-20bf-4075-8937-a0d69d1761ff\",\"a02588ca-8866-4818-ae0f-f493b4731966\",\"360a2a85-3dd0-429f-a09a-470c604c5854\",\"f77228ec-4fa6-4af8-bc4a-6312deae1979\",\"5c9a8970-beaa-44a4-ae6d-1b8fd46f6577\",\"42b5d3cd-5353-4aa4-b226-36f4b431f5b7\",\"a641b025-23d5-4dac-a491-a28f258bcb2f\",\"b7317f84-2533-44af-9427-977dda879b63\",\"79491796-b741-4a94-81fe-031ddbd7368b\"]","pdf":448275,"zip":null,"link":"","monthly_report":true,"monthly_report_main":false,"monthly_report_volume":"","monthly_report_pages":"","monthly_report_pages_sort":"0","issue":"728","journal":"WIFO Working Papers","publisher":"","invisible":false,"external":false,"embargo_date":null,"types":[44410],"research_groups":[3500,3491,3510],"collaboration":"","persons":[3872,3847,3822,3776],"persons_data":"[{\"personId\":3872,\"personName\":\"Sandra Bilek-Steindl\",\"organisationNames\":[]},{\"personId\":3847,\"personName\":\"Susanne B\u00e4renthaler-Sieber\",\"organisationNames\":[]},{\"personId\":3822,\"personName\":\"Julia Bock-Schappelwein\",\"organisationNames\":[]},{\"personId\":3776,\"personName\":\"Michael Peneder\",\"organisationNames\":[]}]","clients":[10660],"subclients":[],"partners":[],"topics":[40938],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_apa rendering_contributiontoperiodical rendering_apa rendering_contributiontoperiodical_apa\\\"><span>Bilek-Steindl, S.<\\\/span><span>, B\u00e4renthaler-Sieber, S.<\\\/span><span>, Bock-Schappelwein, J.<\\\/span><span>, &amp; Peneder, M.<\\\/span> (2026). <span>Differences in the Impact of Digital Platform Use: Evidence from an Austrian Enterprise Survey<\\\/span>. <span><em>WIFO Working Papers<\\\/em><\\\/span>, (728).<\\\/div>\",\"vancouver\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_vancouver rendering_contributiontoperiodical rendering_vancouver rendering_contributiontoperiodical_vancouver\\\"><span>Bilek-Steindl S<\\\/span><span>, B\u00e4renthaler-Sieber S<\\\/span><span>, Bock-Schappelwein J<\\\/span><span>, Peneder M<\\\/span>. <span class=\\\"title\\\"><span>Differences in the Impact of Digital Platform Use: <span class=\\\"subtitle\\\">Evidence from an Austrian Enterprise Survey<\\\/span><\\\/span><\\\/span>. <span>WIFO Working Papers<\\\/span>. 2026 May 21;(728).<\\\/div>\",\"bibtex\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_bibtex rendering_contributiontoperiodical rendering_bibtex rendering_contributiontoperiodical_bibtex\\\"><div>@misc{85608a2e02a64f1b82d3e39631bdba5d,<\\\/div><div>  title    = \\\"Differences in the Impact of Digital Platform Use: Evidence from an Austrian Enterprise Survey\\\",<\\\/div><div>  abstract = \\\"In light of the widespread use of digital platforms, this paper addresses the question of whether and how firms derive benefit from their use and aims to estimate the contributing factors. Using data from a newly implemented enterprise survey in Austria, we evaluate both individual survey results and a combined measure of the effects on revenues, costs and selling prices. Logistic regressions reveal significant differences in the impact of digital platforms on firms depending on the firm characteristics and the business domains, like for sales, in which the platforms are used. Their application also has effects for the business partners of the firms. 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