{"id":445664,"date":"2026-04-14T12:40:01","date_gmt":"2026-04-14T10:40:01","guid":{"rendered":""},"modified":"2026-04-27T14:45:13","modified_gmt":"2026-04-27T12:45:13","slug":"the-economic-impact-of-the-meetings-industry-in-vienna-in-2025","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/445664\/","title":{"rendered":"The Economic Impact of the Meetings Industry in Vienna in 2025"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-445664","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"","text":"This study quantifies the economic and employment impacts of Vienna's meetings industry for the calendar year 2025 based on a combination of primary and secondary data collection as well as WIFO's regional economic simulation model, ASCANIO. In 2025, a total of 9,627 events took place in Vienna with nearly 881,000 participants, accounting for 12.7 percent of the region's total volume with approximately 2.5 million overnight stays. Taking into account both, the expenditures of the participants and the expenses of organizers, Vienna's meetings industry generated a contribution to the overall economy (direct, indirect, and induced) of 1.48 billion \u20ac in nominal gross value added in 2025, as well as 19,300 jobs or 16,020 full-time equivalents throughout Austria. In addition, 610 million \u20ac in taxes and social security contributions flowed to the public sector.","onlinedate":"2026-04-22 09:00:00","lang":"German","publication_series":"","publication_date":"20260422","publication_date_year":"","publication_date_full":true,"publication_num_pages":"49","keywords":"[\"Meetings industry\",\"Events\",\"Economic Effects\",\"Impact Analysis\",\"Value added\",\"Employment\",\"overnight stays\",\"Tourism\"]","jelcodes":"[\"Z3\",\"R15\",\"L83\"]","related_publications":"[]","pdf":446098,"zip":null,"link":"","monthly_report":false,"monthly_report_main":false,"monthly_report_volume":"","monthly_report_pages":"","monthly_report_pages_sort":"0","issue":"","journal":"","publisher":"","invisible":false,"external":false,"embargo_date":"2026-04-22 09:00:00","types":[81966],"research_groups":[3481],"collaboration":"","persons":[4945,3879],"persons_data":"[{\"personId\":4945,\"personName\":\"Anna Burton\",\"organisationNames\":[]},{\"personId\":3879,\"personName\":\"Gerhard Streicher\",\"organisationNames\":[]}]","clients":[10812],"subclients":[],"partners":[],"topics":[],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"
Burton, A.<\\\/span>, & Streicher, G.<\\\/span> (2026). Die \u00f6konomischen Effekte der Meetingindustrie in Wien 2025<\\\/em><\\\/span>. WIFO.<\\\/div>\",\"vancouver\":\"
Burton A<\\\/span>, Streicher G<\\\/span>. Die \u00f6konomischen Effekte der Meetingindustrie in Wien 2025<\\\/span><\\\/span>. WIFO; 2026.<\\\/div>\",\"bibtex\":\"
@book{04993b044d2b4b479743c637c1867d4c,<\\\/div>
title = \\\"Die {\\\\\\\"o}konomischen Effekte der Meetingindustrie in Wien 2025\\\",<\\\/div>
abstract = \\\"Die vorliegende Studie quantifiziert die Wertsch{\\\\\\\"o}pfungs- und Besch{\\\\\\\"a}ftigungseffekte der Wiener Meetingindustrie f{\\\\\\\"u}r das Kalenderjahr 2025 auf Basis einer kombinierten Prim{\\\\\\\"a}r- und Sekund{\\\\\\\"a}rdatenerhebung sowie des regionalwirtschaftlichen Simulationsmodells ASCANIO des WIFO. 2025 fanden in Wien insgesamt 9.627 Veranstaltungen mit knapp 881.000 Teilnehmenden statt, denen mit rund 2,5 Mio. N{\\\\\\\"a}chtigungen 12,7\\\\% des regionalen Gesamtaufkommens zuzurechnen sind. Unter Ber{\\\\\\\"u}cksichtigung sowohl der Ausgaben der Teilnehmenden als auch der Aufwendungen der Veranstalter:innen generierte die Wiener Meetingindustrie 2025 einen Beitrag zur Gesamtwirtschaft (direkt, indirekt und induziert) von nominell 1,48 Mrd. \u20ac an Bruttowertsch{\\\\\\\"o}pfung sowie von 19.300 Besch{\\\\\\\"a}ftigungsverh{\\\\\\\"a}ltnissen bzw. 16.020 Vollzeit{\\\\\\\"a}quivalenten in ganz {\\\\\\\"O}sterreich. Zus{\\\\\\\"a}tzlich flossen 610 Mio. \u20ac an Steuern und Sozialversicherungsabgaben an die {\\\\\\\"o}ffentliche Hand.\\\",<\\\/div>
keywords = \\\"Meetingindustrie, Veranstaltungen, {\\\\\\\"o}konomische Effekte, Impact-Analyse, Wertsch{\\\\\\\"o}pfung, Besch{\\\\\\\"a}ftigung, N{\\\\\\\"a}chtigungen, Tourismus, Meetings industry, Events, Economic Effects, Impact Analysis, Value added, Employment, overnight stays, Tourism\\\",<\\\/div>
author = \\\"Anna Burton and Gerhard Streicher\\\",<\\\/div>
year = \\\"2026\\\",<\\\/div>
month = apr,<\\\/div>
day = \\\"22\\\",<\\\/div>
language = \\\"Deutsch\\\",<\\\/div>

}<\\\/p><\\\/div>\",\"ris\":\"

TY - BOOK<\\\/p>

T1 - Die \u00f6konomischen Effekte der Meetingindustrie in Wien 2025<\\\/p>

AU - Burton, Anna<\\\/p>

AU - Streicher, Gerhard<\\\/p>

PY - 2026\\\/4\\\/22<\\\/p>

Y1 - 2026\\\/4\\\/22<\\\/p>

N2 - Die vorliegende Studie quantifiziert die Wertsch\u00f6pfungs- und Besch\u00e4ftigungseffekte der Wiener Meetingindustrie f\u00fcr das Kalenderjahr 2025 auf Basis einer kombinierten Prim\u00e4r- und Sekund\u00e4rdatenerhebung sowie des regionalwirtschaftlichen Simulationsmodells ASCANIO des WIFO. 2025 fanden in Wien insgesamt 9.627 Veranstaltungen mit knapp 881.000 Teilnehmenden statt, denen mit rund 2,5 Mio. N\u00e4chtigungen 12,7% des regionalen Gesamtaufkommens zuzurechnen sind. Unter Ber\u00fccksichtigung sowohl der Ausgaben der Teilnehmenden als auch der Aufwendungen der Veranstalter:innen generierte die Wiener Meetingindustrie 2025 einen Beitrag zur Gesamtwirtschaft (direkt, indirekt und induziert) von nominell 1,48 Mrd. \u20ac an Bruttowertsch\u00f6pfung sowie von 19.300 Besch\u00e4ftigungsverh\u00e4ltnissen bzw. 16.020 Vollzeit\u00e4quivalenten in ganz \u00d6sterreich. Zus\u00e4tzlich flossen 610 Mio. \u20ac an Steuern und Sozialversicherungsabgaben an die \u00f6ffentliche Hand.<\\\/p>

AB - Die vorliegende Studie quantifiziert die Wertsch\u00f6pfungs- und Besch\u00e4ftigungseffekte der Wiener Meetingindustrie f\u00fcr das Kalenderjahr 2025 auf Basis einer kombinierten Prim\u00e4r- und Sekund\u00e4rdatenerhebung sowie des regionalwirtschaftlichen Simulationsmodells ASCANIO des WIFO. 2025 fanden in Wien insgesamt 9.627 Veranstaltungen mit knapp 881.000 Teilnehmenden statt, denen mit rund 2,5 Mio. N\u00e4chtigungen 12,7% des regionalen Gesamtaufkommens zuzurechnen sind. Unter Ber\u00fccksichtigung sowohl der Ausgaben der Teilnehmenden als auch der Aufwendungen der Veranstalter:innen generierte die Wiener Meetingindustrie 2025 einen Beitrag zur Gesamtwirtschaft (direkt, indirekt und induziert) von nominell 1,48 Mrd. \u20ac an Bruttowertsch\u00f6pfung sowie von 19.300 Besch\u00e4ftigungsverh\u00e4ltnissen bzw. 16.020 Vollzeit\u00e4quivalenten in ganz \u00d6sterreich. Zus\u00e4tzlich flossen 610 Mio. \u20ac an Steuern und Sozialversicherungsabgaben an die \u00f6ffentliche Hand.<\\\/p>

KW - Meetingindustrie<\\\/p>

KW - Veranstaltungen<\\\/p>

KW - \u00f6konomische Effekte<\\\/p>

KW - Impact-Analyse<\\\/p>

KW - Wertsch\u00f6pfung<\\\/p>

KW - Besch\u00e4ftigung<\\\/p>

KW - N\u00e4chtigungen<\\\/p>

KW - Tourismus<\\\/p>

KW - Meetings industry<\\\/p>

KW - Events<\\\/p>

KW - Economic Effects<\\\/p>

KW - Impact Analysis<\\\/p>

KW - Value added<\\\/p>

KW - Employment<\\\/p>

KW - overnight stays<\\\/p>

KW - Tourism<\\\/p>

M3 - Studie<\\\/p>

BT - Die \u00f6konomischen Effekte der Meetingindustrie in Wien 2025<\\\/p>

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