{"id":268715,"date":"2024-06-28T12:09:16","date_gmt":"2024-06-28T10:09:16","guid":{"rendered":"https:\/\/www.wifo.ac.at\/publication\/268715\/"},"modified":"2025-01-08T15:37:11","modified_gmt":"2025-01-08T14:37:11","slug":"the-relevance-of-free-of-charge-digital-platforms-for-austrian-companies","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/268715\/","title":{"rendered":"The Relevance of Free of Charge Digital Platforms for Austrian Companies"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-268715","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"","text":"This Research Brief examines for the first time the relevance and use of free of charge digital platforms in Austrian companies based on the WIFO enterprise survey \"Digital Platforms 2021-2022\". It is shown that more than half of the companies use digital platforms free of charge for communication, information, and advertising. About one third of the companies use their most important platform free of charge, which is particularly common among service companies (excluding accommodation and food service activities). For the first time, the satisfaction of businesses with these platforms is also examined. Companies are generally satisfied with free digital platforms, although satisfaction is lower compared to paid platforms.","onlinedate":"2024-06-28 12:00:00","lang":"German","publication_series":"","publication_date":"20240628","publication_date_year":"","publication_date_full":true,"publication_num_pages":"12","keywords":"[]","jelcodes":"[]","related_publications":"[\"360a2a85-3dd0-429f-a09a-470c604c5854\",\"a02588ca-8866-4818-ae0f-f493b4731966\"]","pdf":420202,"zip":null,"link":"","monthly_report":true,"monthly_report_main":false,"monthly_report_volume":"","monthly_report_pages":"","monthly_report_pages_sort":"0","issue":"10","journal":"WIFO Research Briefs","publisher":"","invisible":false,"external":false,"embargo_date":"2024-06-28 12:00:00","types":[44390],"research_groups":[3500,3491,3510],"collaboration":"","persons":[3872,3847,3822,3776],"persons_data":"[{\"personId\":3872,\"personName\":\"Sandra Bilek-Steindl\",\"organisationNames\":[]},{\"personId\":3847,\"personName\":\"Susanne B\u00e4renthaler-Sieber\",\"organisationNames\":[]},{\"personId\":3822,\"personName\":\"Julia Bock-Schappelwein\",\"organisationNames\":[]},{\"personId\":3776,\"personName\":\"Michael Peneder\",\"organisationNames\":[]}]","clients":[10660],"subclients":[],"partners":[],"topics":[40938],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"
Bilek-Steindl, S.<\\\/span>, B\u00e4renthaler-Sieber, S.<\\\/span>, Bock-Schappelwein, J.<\\\/span>, & Peneder, M.<\\\/span> (2024). Bedeutung geb\u00fchrenfreier digitaler Plattformen f\u00fcr \u00d6sterreichs Unternehmen<\\\/span>. WIFO Research Briefs<\\\/em><\\\/span>, (10).<\\\/div>\",\"vancouver\":\"
Bilek-Steindl S<\\\/span>, B\u00e4renthaler-Sieber S<\\\/span>, Bock-Schappelwein J<\\\/span>, Peneder M<\\\/span>. Bedeutung geb\u00fchrenfreier digitaler Plattformen f\u00fcr \u00d6sterreichs Unternehmen<\\\/span><\\\/span>. WIFO Research Briefs<\\\/span>. 2024 Jun 28;(10).<\\\/div>\",\"bibtex\":\"
@misc{f77228ec4fa64af8bc4a6312deae1979,<\\\/div>
title = \\\"Bedeutung geb{\\\\\\\"u}hrenfreier digitaler Plattformen f{\\\\\\\"u}r {\\\\\\\"O}sterreichs Unternehmen\\\",<\\\/div>
abstract = \\\"Dieser Research Brief untersucht erstmals die Bedeutung und Nutzung geb{\\\\\\\"u}hrenfreier digitaler Plattformen in {\\\\\\\"o}sterreichischen Unternehmen basierend auf der WIFO-Unternehmensbefragung {\\\"}Digitale Plattformen 2021\\\/2022{\\\"}. Es wird aufgezeigt, dass {\\\\\\\"u}ber die H{\\\\\\\"a}lfte der Unternehmen geb{\\\\\\\"u}hrenfreie digitale Plattformen f{\\\\\\\"u}r Kommunikation, Information und Werbung verwendet. Etwa ein Drittel der Unternehmen nutzt seine wirtschaftlich bedeutendste Plattform geb{\\\\\\\"u}hrenfrei, wobei dies besonders h{\\\\\\\"a}ufig bei Dienstleistungsunternehmen (ohne Beherbergung und Gastronomie) der Fall ist. Erstmals wird auch die Zufriedenheit der Betriebe mit diesen Plattformen untersucht. Obwohl die Unternehmen insgesamt mit geb{\\\\\\\"u}hrenfreien digitalen Plattformen zufrieden sind, ist die Zufriedenheit im Vergleich zu geb{\\\\\\\"u}hrenpflichtigen Plattformen geringer.\\\",<\\\/div>
author = \\\"Sandra Bilek-Steindl and Susanne B{\\\\\\\"a}renthaler-Sieber and Julia Bock-Schappelwein and Michael Peneder\\\",<\\\/div>
year = \\\"2024\\\",<\\\/div>
month = jun,<\\\/div>
day = \\\"28\\\",<\\\/div>
language = \\\"Deutsch\\\",<\\\/div>
journal = \\\"WIFO Research Briefs\\\",<\\\/div>

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TY - GEN<\\\/p>

T1 - Bedeutung geb\u00fchrenfreier digitaler Plattformen f\u00fcr \u00d6sterreichs Unternehmen<\\\/p>

AU - Bilek-Steindl, Sandra<\\\/p>

AU - B\u00e4renthaler-Sieber, Susanne<\\\/p>

AU - Bock-Schappelwein, Julia<\\\/p>

AU - Peneder, Michael<\\\/p>

PY - 2024\\\/6\\\/28<\\\/p>

Y1 - 2024\\\/6\\\/28<\\\/p>

N2 - Dieser Research Brief untersucht erstmals die Bedeutung und Nutzung geb\u00fchrenfreier digitaler Plattformen in \u00f6sterreichischen Unternehmen basierend auf der WIFO-Unternehmensbefragung \\\"Digitale Plattformen 2021\\\/2022\\\". Es wird aufgezeigt, dass \u00fcber die H\u00e4lfte der Unternehmen geb\u00fchrenfreie digitale Plattformen f\u00fcr Kommunikation, Information und Werbung verwendet. Etwa ein Drittel der Unternehmen nutzt seine wirtschaftlich bedeutendste Plattform geb\u00fchrenfrei, wobei dies besonders h\u00e4ufig bei Dienstleistungsunternehmen (ohne Beherbergung und Gastronomie) der Fall ist. Erstmals wird auch die Zufriedenheit der Betriebe mit diesen Plattformen untersucht. Obwohl die Unternehmen insgesamt mit geb\u00fchrenfreien digitalen Plattformen zufrieden sind, ist die Zufriedenheit im Vergleich zu geb\u00fchrenpflichtigen Plattformen geringer.<\\\/p>

AB - Dieser Research Brief untersucht erstmals die Bedeutung und Nutzung geb\u00fchrenfreier digitaler Plattformen in \u00f6sterreichischen Unternehmen basierend auf der WIFO-Unternehmensbefragung \\\"Digitale Plattformen 2021\\\/2022\\\". Es wird aufgezeigt, dass \u00fcber die H\u00e4lfte der Unternehmen geb\u00fchrenfreie digitale Plattformen f\u00fcr Kommunikation, Information und Werbung verwendet. Etwa ein Drittel der Unternehmen nutzt seine wirtschaftlich bedeutendste Plattform geb\u00fchrenfrei, wobei dies besonders h\u00e4ufig bei Dienstleistungsunternehmen (ohne Beherbergung und Gastronomie) der Fall ist. Erstmals wird auch die Zufriedenheit der Betriebe mit diesen Plattformen untersucht. Obwohl die Unternehmen insgesamt mit geb\u00fchrenfreien digitalen Plattformen zufrieden sind, ist die Zufriedenheit im Vergleich zu geb\u00fchrenpflichtigen Plattformen geringer.<\\\/p>

M3 - WIFO-Schriftenreihen<\\\/p>

JO - WIFO Research Briefs<\\\/p>

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