{"id":125202,"date":"2024-01-23T09:35:25","date_gmt":"2024-01-23T08:35:25","guid":{"rendered":"https:\/\/www.wifo.ac.at\/publication\/125202\/"},"modified":"2024-11-07T05:41:18","modified_gmt":"2024-11-07T04:41:18","slug":"oesterreich-2025-wettbewerbsfaehigkeit-standortfaktoren-markt-und-produktstrategien-oesterreichischer-unternehmen-und-die-positionierung-in-der-internationalen-wertschoepfungskette","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/125202\/","title":{"rendered":"Austria 2025 \u2013 Competitiveness, Location Factors, Market and Product Strategies Pursued by Austrian Enterprises and Positioning in the International Value-added Chain"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-125202","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"","text":"Austrian manufacturing provides an important contribution to the high per-capita income in Austria. In order to identify the impact that industrial policy has on the competitiveness of Austrian companies, WIFO conducted a survey, asking over a thousand of the largest Austrian enterprises on their market strategies, embedding in international value-added chains and location policies. According to this survey, competitiveness in this highly internationalised sector is based increasingly on technology and competences that allow firms to implement differentiated strategies in their product portfolio and target markets. Consequently the challenges for Austria as an industrial location and for its economic and technological policies are getting more variegated.","onlinedate":"2017-03-23 12:00:00","lang":"German","publication_series":"","publication_date":"20170301","publication_date_year":"","publication_date_full":false,"publication_num_pages":"","keywords":"[]","jelcodes":"[]","related_publications":"[]","pdf":367262,"zip":null,"link":"","monthly_report":true,"monthly_report_main":false,"monthly_report_volume":"90","monthly_report_pages":"219-228","monthly_report_pages_sort":"219","issue":"3","journal":"WIFO-Monatsberichte","publisher":"","invisible":false,"external":false,"embargo_date":"2017-03-23 12:00:00","types":[44312],"research_groups":[3491],"collaboration":"","persons":[3607,3587,3488,3776,3815],"persons_data":"[{\"personId\":3607,\"personName\":\"Werner H\u00f6lzl\",\"organisationNames\":[]},{\"personId\":3587,\"personName\":\"Klaus S. Friesenbichler\",\"organisationNames\":[]},{\"personId\":3488,\"personName\":\"Agnes K\u00fcgler\",\"organisationNames\":[]},{\"personId\":3776,\"personName\":\"Michael Peneder\",\"organisationNames\":[]},{\"personId\":3815,\"personName\":\"Andreas Reinstaller\",\"organisationNames\":[]}]","clients":[],"subclients":[],"partners":[],"topics":[],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_apa rendering_contributiontoperiodical rendering_apa rendering_contributiontoperiodical_apa\\\"><span>H\u00f6lzl, W.<\\\/span><span>, Friesenbichler, K. S.<\\\/span><span>, K\u00fcgler, A.<\\\/span><span>, Peneder, M.<\\\/span><span>, &amp; Reinstaller, A.<\\\/span> (2017). <span>\u00d6sterreich 2025 \u2013 Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien \u00f6sterreichischer Unternehmen und die Positionierung in der internationalen Wertsch\u00f6pfungskette<\\\/span>. <span><em>WIFO-Monatsberichte<\\\/em><\\\/span>, <em>90<\\\/em>(3), 219-228. <a onclick=\\\"window.open(this.href, '_blank','noopener,noreferrer'); return false;\\\" href=\\\"https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/59375\\\" class=\\\"link\\\"><span>https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/59375<\\\/span><\\\/a><\\\/div>\",\"vancouver\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_vancouver rendering_contributiontoperiodical rendering_vancouver rendering_contributiontoperiodical_vancouver\\\"><span>H\u00f6lzl W<\\\/span><span>, Friesenbichler KS<\\\/span><span>, K\u00fcgler A<\\\/span><span>, Peneder M<\\\/span><span>, Reinstaller A<\\\/span>. <span class=\\\"title\\\"><span>\u00d6sterreich 2025 \u2013 Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien \u00f6sterreichischer Unternehmen und die Positionierung in der internationalen Wertsch\u00f6pfungskette<\\\/span><\\\/span>. <span>WIFO-Monatsberichte<\\\/span>. 2017 Mar;90(3):219-228.<\\\/div>\",\"bibtex\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_bibtex rendering_contributiontoperiodical rendering_bibtex rendering_contributiontoperiodical_bibtex\\\"><div>@misc{8e80f7088dea47749b2640f70da090d7,<\\\/div><div>  title    = \\\"{\\\\\\\"O}sterreich 2025 \u2013 Wettbewerbsf{\\\\\\\"a}higkeit, Standortfaktoren, Markt- und Produktstrategien {\\\\\\\"o}sterreichischer Unternehmen und die Positionierung in der internationalen Wertsch{\\\\\\\"o}pfungskette\\\",<\\\/div><div>  abstract = \\\"Die {\\\\\\\"o}sterreichische Industrie tr{\\\\\\\"a}gt wesentlich zu den hohen Pro-Kopf-Einkommen in {\\\\\\\"O}sterreich bei. Um die industriepolitisch relevanten Einfl{\\\\\\\"u}sse auf die Wettbewerbsf{\\\\\\\"a}higkeit {\\\\\\\"o}sterreichischer Unternehmen herauszuarbeiten, befragte das WIFO mehr als 1.000 der gr{\\\\\\\"o}{\\\\ss}ten {\\\\\\\"o}sterreichischen Industrieunternehmen zu Marktstrategien, Einbettung in internationale Wertsch{\\\\\\\"o}pfungsketten und Standortpolitik. Demnach fu{\\\\ss}t die Wettbewerbsf{\\\\\\\"a}higkeit dieses stark internationalisierten Sektors zunehmend auf Technologie und Kompetenzen, die ausdifferenzierte Wettbewerbsstrategien sowohl des Produktportfolios als auch der Zielm{\\\\\\\"a}rkte erm{\\\\\\\"o}glichen. Dies macht die Anforderungen an den Industriestandort {\\\\\\\"O}sterreich und die Herausforderungen f{\\\\\\\"u}r die Wirtschafts- und Technologiepolitik vielf{\\\\\\\"a}ltiger.\\\",<\\\/div><div>  keywords = \\\"Diversifikation, Industrie, Unternehmensstrategien, Wettbewerbsf{\\\\\\\"a}higkeit, {\\\\\\\"O}sterreich, WIFO-Industriebefragung, Befragung der Industrie\\\",<\\\/div><div>  author   = \\\"Werner H{\\\\\\\"o}lzl and Friesenbichler, \\\\{Klaus S.\\\\} and Agnes K{\\\\\\\"u}gler and Michael Peneder and Andreas Reinstaller\\\",<\\\/div><div>  note     = \\\"{\\\\\\\"O}sterreich 2025: Unternehmensstrategien\\\",<\\\/div><div>  year     = \\\"2017\\\",<\\\/div><div>  month    = mar,<\\\/div><div>  language = \\\"Deutsch\\\",<\\\/div><div>  volume   = \\\"90\\\",<\\\/div><div>  pages    = \\\"219--228\\\",<\\\/div><div>  journal  = \\\"WIFO-Monatsberichte\\\",<\\\/div><p>}<\\\/p><\\\/div>\",\"ris\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_ris rendering_contributiontoperiodical rendering_ris rendering_contributiontoperiodical_ris\\\"><p>TY  - GEN<\\\/p><p>T1  - \u00d6sterreich 2025 \u2013 Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien \u00f6sterreichischer Unternehmen und die Positionierung in der internationalen Wertsch\u00f6pfungskette<\\\/p><p>AU  - H\u00f6lzl, Werner<\\\/p><p>AU  - Friesenbichler, Klaus S.<\\\/p><p>AU  - K\u00fcgler, Agnes<\\\/p><p>AU  - Peneder, Michael<\\\/p><p>AU  - Reinstaller, Andreas<\\\/p><p>N1  - \u00d6sterreich 2025: Unternehmensstrategien<\\\/p><p>PY  - 2017\\\/3<\\\/p><p>Y1  - 2017\\\/3<\\\/p><p>N2  - Die \u00f6sterreichische Industrie tr\u00e4gt wesentlich zu den hohen Pro-Kopf-Einkommen in \u00d6sterreich bei. Um die industriepolitisch relevanten Einfl\u00fcsse auf die Wettbewerbsf\u00e4higkeit \u00f6sterreichischer Unternehmen herauszuarbeiten, befragte das WIFO mehr als 1.000 der gr\u00f6\u00dften \u00f6sterreichischen Industrieunternehmen zu Marktstrategien, Einbettung in internationale Wertsch\u00f6pfungsketten und Standortpolitik. Demnach fu\u00dft die Wettbewerbsf\u00e4higkeit dieses stark internationalisierten Sektors zunehmend auf Technologie und Kompetenzen, die ausdifferenzierte Wettbewerbsstrategien sowohl des Produktportfolios als auch der Zielm\u00e4rkte erm\u00f6glichen. Dies macht die Anforderungen an den Industriestandort \u00d6sterreich und die Herausforderungen f\u00fcr die Wirtschafts- und Technologiepolitik vielf\u00e4ltiger.<\\\/p><p>AB  - Die \u00f6sterreichische Industrie tr\u00e4gt wesentlich zu den hohen Pro-Kopf-Einkommen in \u00d6sterreich bei. Um die industriepolitisch relevanten Einfl\u00fcsse auf die Wettbewerbsf\u00e4higkeit \u00f6sterreichischer Unternehmen herauszuarbeiten, befragte das WIFO mehr als 1.000 der gr\u00f6\u00dften \u00f6sterreichischen Industrieunternehmen zu Marktstrategien, Einbettung in internationale Wertsch\u00f6pfungsketten und Standortpolitik. Demnach fu\u00dft die Wettbewerbsf\u00e4higkeit dieses stark internationalisierten Sektors zunehmend auf Technologie und Kompetenzen, die ausdifferenzierte Wettbewerbsstrategien sowohl des Produktportfolios als auch der Zielm\u00e4rkte erm\u00f6glichen. Dies macht die Anforderungen an den Industriestandort \u00d6sterreich und die Herausforderungen f\u00fcr die Wirtschafts- und Technologiepolitik vielf\u00e4ltiger.<\\\/p><p>KW  - Diversifikation<\\\/p><p>KW  -  Industrie<\\\/p><p>KW  -  Unternehmensstrategien<\\\/p><p>KW  -  Wettbewerbsf\u00e4higkeit<\\\/p><p>KW  -  \u00d6sterreich<\\\/p><p>KW  -  WIFO-Industriebefragung<\\\/p><p>KW  -  Befragung der Industrie<\\\/p><p>M3  - WIFO-Schriftenreihen<\\\/p><p>VL  - 90<\\\/p><p>SP  - 219<\\\/p><p>EP  - 228<\\\/p><p>JO  - WIFO-Monatsberichte<\\\/p><p>JF  - WIFO-Monatsberichte<\\\/p><p>ER  - <\\\/p><\\\/div>\"}","scientific_assistance":"[]","scientific_review":"[]","version":"","release_date":null,"expiration_date":null,"surveyor":"","research_assistance":"","edv":"","additional_info_de":"","additional_info_en":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Austria 2025 \u2013 Competitiveness, Location Factors, Market and Product Strategies Pursued by Austrian Enterprises and Positioning in the International Value-added Chain - WIFO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wifo.ac.at\/en\/publication\/125202\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Austria 2025 \u2013 Competitiveness, Location Factors, Market and Product Strategies Pursued by Austrian Enterprises and Positioning in the International Value-added Chain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wifo.ac.at\/en\/publication\/125202\/\" \/>\n<meta property=\"og:site_name\" content=\"WIFO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WIFOat\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T04:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wifo.ac.at\/wp-content\/uploads\/2024\/05\/WIFO-Gebaeude-FotoAlexanderMueller-www.alexandermueller.at-IMG_6326-Bearbeitet-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WIFOat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wifo.ac.at\\\/en\\\/publication\\\/125202\\\/\",\"url\":\"https:\\\/\\\/www.wifo.ac.at\\\/en\\\/publication\\\/125202\\\/\",\"name\":\"Austria 2025 \u2013 Competitiveness, Location Factors, Market and Product Strategies Pursued by Austrian Enterprises and Positioning in the International Value-added Chain - 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