{"id":124776,"date":"2024-01-23T09:20:39","date_gmt":"2024-01-23T08:20:39","guid":{"rendered":"https:\/\/www.wifo.ac.at\/publication\/124776\/"},"modified":"2024-11-07T05:37:43","modified_gmt":"2024-11-07T04:37:43","slug":"oesterreich-2025-industrie-2025-wettbewerbsfaehigkeit-standortfaktoren-markt-und-produktstrategien-und-die-positionierung-oesterreichischer-unternehmen-in-der-internationalen-wertschoepf","status":"publish","type":"publication","link":"https:\/\/www.wifo.ac.at\/en\/publication\/124776\/","title":{"rendered":"Austria 2025 \u2013 Industry 2025: Competitiveness, Location Factors, Market and Product Strategies and Positioning of Austrian Companies in the Global Value Chain"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-124776","publication","type-publication","status-publish","hentry"],"acf":{"subtitle":"","text":"Structural analyses of the Austrian economy show that structural change concentrated on within-industry changes and has been driven by improvement in the quality of goods and services produced (upgrading). However, since the financial market and economic crisis a deceleration of growth in the Austrian manufacturing sector and in foreign trade can be observed. This raises questions relating to the future of Austria as a location for manufacturing industries. An exploratory enterprise survey provides indicators of past, current and future changes in value creation strategies (in particular product, sourcing and market strategies), changes in the positioning in global value chains and in the core competencies of Austrian companies. Implications for industrial policy are discussed.","onlinedate":"2016-12-09 12:00:00","lang":"German","publication_series":"Projektpublikationen \"\u00d6sterreich 2025\"","publication_date":"20161201","publication_date_year":"","publication_date_full":false,"publication_num_pages":"37","keywords":"[]","jelcodes":"[]","related_publications":"[]","pdf":365897,"zip":null,"link":"","monthly_report":false,"monthly_report_main":false,"monthly_report_volume":"","monthly_report_pages":"","monthly_report_pages_sort":"0","issue":"","journal":"","publisher":"","invisible":false,"external":false,"embargo_date":"2016-12-09 12:00:00","types":[81966],"research_groups":[3491],"collaboration":"","persons":[3607,3587,3488,3776,3815,3843],"persons_data":"[{\"personId\":3607,\"personName\":\"Werner H\u00f6lzl\",\"organisationNames\":[]},{\"personId\":3587,\"personName\":\"Klaus S. Friesenbichler\",\"organisationNames\":[]},{\"personId\":3488,\"personName\":\"Agnes K\u00fcgler\",\"organisationNames\":[]},{\"personId\":3776,\"personName\":\"Michael Peneder\",\"organisationNames\":[]},{\"personId\":3815,\"personName\":\"Andreas Reinstaller\",\"organisationNames\":[]},{\"personId\":3843,\"personName\":\"Gerhard Schwarz\",\"organisationNames\":[]}]","clients":[],"subclients":[],"partners":[],"topics":[41743],"host_publication_title":"","host_publication_subtitle":"","place_of_publication":"","host_publication_editors":"[]","type_description":"","output_media":"","chapter":"","article_number":"","citations":"{\"apa\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_apa rendering_bookanthology rendering_apa rendering_bookanthology_apa\\\"><span>H\u00f6lzl, W.<\\\/span><span>, Friesenbichler, K. S.<\\\/span><span>, K\u00fcgler, A.<\\\/span><span>, Peneder, M.<\\\/span><span>, Reinstaller, A.<\\\/span><span>, &amp; Schwarz, G.<\\\/span> (2016). <span><em>\u00d6sterreich 2025 \u2013 Industrie 2025: Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien und die Positionierung \u00f6sterreichischer Unternehmen in der internationalen Wertsch\u00f6pfungskette<\\\/em><\\\/span>. (Projektpublikationen \\\"\u00d6sterreich 2025\\\"). WIFO. <a onclick=\\\"window.open(this.href, '_blank','noopener,noreferrer'); return false;\\\" href=\\\"https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/59184\\\" class=\\\"link\\\"><span>https:\\\/\\\/www.wifo.ac.at\\\/wwa\\\/pubid\\\/59184<\\\/span><\\\/a><\\\/div>\",\"vancouver\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_vancouver rendering_bookanthology rendering_vancouver rendering_bookanthology_vancouver\\\"><span>H\u00f6lzl W<\\\/span><span>, Friesenbichler KS<\\\/span><span>, K\u00fcgler A<\\\/span><span>, Peneder M<\\\/span><span>, Reinstaller A<\\\/span><span>, Schwarz G<\\\/span>. <span class=\\\"title\\\"><span>\u00d6sterreich 2025 \u2013 Industrie 2025: Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien und die Positionierung \u00f6sterreichischer Unternehmen in der internationalen Wertsch\u00f6pfungskette<\\\/span><\\\/span>. WIFO; 2016.<\\\/div>\",\"bibtex\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_bibtex rendering_bookanthology rendering_bibtex rendering_bookanthology_bibtex\\\"><div>@book{7dc89d07a9654564af52c79d69e82e80,<\\\/div><div>  title     = \\\"{\\\\\\\"O}sterreich 2025 \u2013 Industrie 2025: Wettbewerbsf{\\\\\\\"a}higkeit, Standortfaktoren, Markt- und Produktstrategien und die Positionierung {\\\\\\\"o}sterreichischer Unternehmen in der internationalen Wertsch{\\\\\\\"o}pfungskette\\\",<\\\/div><div>  abstract  = \\\"Wie Strukturanalysen der {\\\\\\\"o}sterreichischen Wirtschaft zeigen, vollzog sich der Strukturwandel in {\\\\\\\"O}sterreich weitgehend innerhalb der Branchen und ging mit einer kontinuierlichen Verbesserung der Qualit{\\\\\\\"a}t der produzierten Waren und Dienstleistungen einher (Upgrading). Dennoch verlangsamt sich seit der Finanzmarkt- und Wirtschaftskrise die Wachstumsdynamik des Au{\\\\ss}enhandels der Sachg{\\\\\\\"u}tererzeugung. Dies wirft Fragen in Bezug auf die k{\\\\\\\"u}nftige Entwicklung der {\\\\\\\"o}sterreichischen Industrie und des Industriestandortes {\\\\\\\"O}sterreich auf. Anhand einer Unternehmensbefragung werden die Ver{\\\\\\\"a}nderung der Wertsch{\\\\\\\"o}pfungsstrategien (insbesondere Produkt-, Sourcing- und Marktstrategien), die Positionierung in Wertsch{\\\\\\\"o}pfungsketten und die Kernkompetenzen {\\\\\\\"o}sterreichischer Unternehmen erhoben und Implikationen f{\\\\\\\"u}r die Wirtschaftspolitik abgeleitet.\\\",<\\\/div><div>  author    = \\\"Werner H{\\\\\\\"o}lzl and Friesenbichler, \\\\{Klaus S.\\\\} and Agnes K{\\\\\\\"u}gler and Michael Peneder and Andreas Reinstaller and Gerhard Schwarz\\\",<\\\/div><div>  note      = \\\"{\\\\\\\"O}sterreich 2025: Industrie 2025\\\",<\\\/div><div>  year      = \\\"2016\\\",<\\\/div><div>  month     = dec,<\\\/div><div>  language  = \\\"Deutsch\\\",<\\\/div><div>  series    = \\\"Projektpublikationen {\\\"}{\\\\\\\"O}sterreich 2025{\\\"}\\\",<\\\/div><p>}<\\\/p><\\\/div>\",\"ris\":\"<div class=\\\"rendering rendering_researchoutput  rendering_researchoutput_ris rendering_bookanthology rendering_ris rendering_bookanthology_ris\\\"><p>TY  - BOOK<\\\/p><p>T1  - \u00d6sterreich 2025 \u2013 Industrie 2025: Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien und die Positionierung \u00f6sterreichischer Unternehmen in der internationalen Wertsch\u00f6pfungskette<\\\/p><p>AU  - H\u00f6lzl, Werner<\\\/p><p>AU  - Friesenbichler, Klaus S.<\\\/p><p>AU  - K\u00fcgler, Agnes<\\\/p><p>AU  - Peneder, Michael<\\\/p><p>AU  - Reinstaller, Andreas<\\\/p><p>AU  - Schwarz, Gerhard<\\\/p><p>N1  - \u00d6sterreich 2025: Industrie 2025<\\\/p><p>PY  - 2016\\\/12<\\\/p><p>Y1  - 2016\\\/12<\\\/p><p>N2  - Wie Strukturanalysen der \u00f6sterreichischen Wirtschaft zeigen, vollzog sich der Strukturwandel in \u00d6sterreich weitgehend innerhalb der Branchen und ging mit einer kontinuierlichen Verbesserung der Qualit\u00e4t der produzierten Waren und Dienstleistungen einher (Upgrading). Dennoch verlangsamt sich seit der Finanzmarkt- und Wirtschaftskrise die Wachstumsdynamik des Au\u00dfenhandels der Sachg\u00fctererzeugung. Dies wirft Fragen in Bezug auf die k\u00fcnftige Entwicklung der \u00f6sterreichischen Industrie und des Industriestandortes \u00d6sterreich auf. Anhand einer Unternehmensbefragung werden die Ver\u00e4nderung der Wertsch\u00f6pfungsstrategien (insbesondere Produkt-, Sourcing- und Marktstrategien), die Positionierung in Wertsch\u00f6pfungsketten und die Kernkompetenzen \u00f6sterreichischer Unternehmen erhoben und Implikationen f\u00fcr die Wirtschaftspolitik abgeleitet.<\\\/p><p>AB  - Wie Strukturanalysen der \u00f6sterreichischen Wirtschaft zeigen, vollzog sich der Strukturwandel in \u00d6sterreich weitgehend innerhalb der Branchen und ging mit einer kontinuierlichen Verbesserung der Qualit\u00e4t der produzierten Waren und Dienstleistungen einher (Upgrading). Dennoch verlangsamt sich seit der Finanzmarkt- und Wirtschaftskrise die Wachstumsdynamik des Au\u00dfenhandels der Sachg\u00fctererzeugung. Dies wirft Fragen in Bezug auf die k\u00fcnftige Entwicklung der \u00f6sterreichischen Industrie und des Industriestandortes \u00d6sterreich auf. Anhand einer Unternehmensbefragung werden die Ver\u00e4nderung der Wertsch\u00f6pfungsstrategien (insbesondere Produkt-, Sourcing- und Marktstrategien), die Positionierung in Wertsch\u00f6pfungsketten und die Kernkompetenzen \u00f6sterreichischer Unternehmen erhoben und Implikationen f\u00fcr die Wirtschaftspolitik abgeleitet.<\\\/p><p>M3  - Studie<\\\/p><p>T3  - Projektpublikationen \\\"\u00d6sterreich 2025\\\"<\\\/p><p>BT  - \u00d6sterreich 2025 \u2013 Industrie 2025: Wettbewerbsf\u00e4higkeit, Standortfaktoren, Markt- und Produktstrategien und die Positionierung \u00f6sterreichischer Unternehmen in der internationalen Wertsch\u00f6pfungskette<\\\/p><p>ER  - <\\\/p><\\\/div>\"}","scientific_assistance":"[]","scientific_review":"[]","version":"","release_date":null,"expiration_date":null,"surveyor":"","research_assistance":"","edv":"","additional_info_de":"","additional_info_en":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Austria 2025 \u2013 Industry 2025: Competitiveness, Location Factors, Market and Product Strategies and Positioning of Austrian Companies in the Global Value Chain - 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