Die Multimedia-Branche ist ein potentieller Hoffnungsträger für den notwendigen Strukturwandel der österreichischen Volkswirtschaft.
Das Zusammenspiel zahlreicher Innovationen in den Informations- und Kommunikationstechnologien schafft neue Märkte und verspricht
damit zusätzliches Einkommen und Beschäftigung. Der vorliegende Beitrag faßt die wichtigsten empirischen Ergebnisse einer
Unternehmensbefragung zusammen.
Keywords:tip-related publications; Multimedia-Produktion in Österreich. Ergebnisse einer Unternehmensbefragung; The Multimedia Sector
in Austria. Results of an Enterprise Survey
Forschungsbereich:Industrie-, Innovations- und internationale Ökonomie
Sprache:Deutsch
The Multimedia Sector in Austria. Results of an Enterprise Survey
Multimedia production is a small but potentially significant factor of structural change in the Austrian economy. A survey
of enterprises conducted up until June 1997 furnishes the basis of an empirical assessment of this sector in Austria. 75 of
the 450 questionnaires sent out by WIFO and Research Centre Seibersdorf in the spring of 1997 were returned. The article summarizes
the current state of affairs and the perceived potential for development in the Austrian multimedia sector. Most enterprises
in the multimedia sector have recently been founded and are small. Most firms entered the market in the 1990s. 80 percent
of the enterprises surveyed employ less than 10 people and have a turnover of less than ATS 5 million. The sector is only
now becoming professional, but those surveyed expect the sector to attract an increasing number of specially trained multimedia
experts. Cooperation is highly valued, especially where exchange of information and product development are concerned. A quarter
of the enterprises work in conjunction with universities and other research institutes. Currently, competition in the multimedia
sector is still transparent for most enterprises. About half estimate that they have no more than 15 competitors, while a
quarter believes that they are in direct competition with no more than 5. Respondents expect an increase in the number of
competitors as well as in the intensity of competition. The most important clients of multimedia providers are deemed to be
other enterprises (70 percent), households (19 percent) and public institutions (11 percent). Enterprises are optimistic about
reaching more clients in the next five years. 41 percent anticipate a "rapidly growing" market and 55 percent anticipate a
"growing" market. The geographical reach of the market is limited, for the time being, to Austria. However, 27 percent report,
that the international market also plays a significant role in their business. The most important locational factors for achieving
and maintaining a successful competitive position were the availability of a qualified workforce; an adequately large clientele,
that demands high quality and is open to new products; and the caliber of digital network providers. Technological developments
and the convergence of media and telecommunications require a legal and institutional reform that takes into account the international
framework. Only in this way can innovative multimedia production continue. The challenges facing public policy are thus in
the areas of standardization, copyrights, security of electronic transactions, as well as regulation of the audiovisual sector.