In spite of brisk expansion rates achieved for Central and Eastern European markets, Austrian exports continue to be focused on Western Europe. To better exploit export potentials of Austrian businesses developing dynamic markets outside their traditional destinations is important. Using indicators that summarise demand development, the degree of matching between the import structure of potential markets and the Austrian export structure, as well as information on motivations and obstacles to exports, market share analyses and an econometric estimation of medium-term export potentials, WIFO identified 30 countries as potential focus markets (13 CEE countries and 17 non-European markets).